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AGRICULTURAL MARKETING AND ECONOMIC GROWTH IN NIGERIA

AGRICULTURAL MARKETING AND ECONOMIC GROWTH IN NIGERIA

Anucha, Victor Chima
Department of Marketing, Faculty of Business Studies,
Ignatius Ajuru University of Education, Port Harcourt, Nigeria
Email: anucha.victor@yahoo.com

ABSTRACT
This paper examined the relationship between agricultural marketing and economic growth in Nigeria. Data were collected from 225 marketing professionals, agriculturalists and economists in some tertiary institutions in Nigeria. The simple and stratified random sampling technique was used to select the respondents for the study. The main instrument used for data collection was a structured questionnaire which was designed on a 4 point rating scale. The data collected were analyzed statistically using the Spearman Rank Order Correlation. The correlation of the study was done using a computer software program known        as SPSS window 19.0 version. The findings revealed that there is positive and significant relationship between crop marketing and exchange rate in Nigeria.
A positive and significant relationship was also found between livestock marketing and reduction in the prices of livestock products (inflation) in Nigeria. The study also found a positive and significant relationship between fish marketing and employment generation in Nigeria. It was equally confirmed that there is a significant positive relationship between forestry marketing and increase in the Gross Domestic Product (GDP) of Nigeria. Based on the findings, it was concluded that agricultural marketing would significantly enhance economic growth in Nigeria. The study therefore recommended that Nigerian government should invest massively on the agricultural sector as it would enhance economic growth..
Keywords: Agricultural marketing, economic growth, crop, livestock, fishery, forestry, exchange rate, inflation, employment generation, gross domestic product.

INTRODUCTION
The issue of how to achieve economic growth in Nigeria has received much attention in recent times in view of the present economic recession facing the country. Issues that border on Naira-Dollar exchange rate, decline in the real Gross Domestic Product (GDP), unemployment, poverty, hunger, unfavourable balance of trade and payment, inflation, as well as the retrenchment of workers across various industries had been in the public domain. Strategies on how to revive the economy from recession have been the major subject of discussion in the media. Stakeholders such as economic experts and marketing professionals have publicly air their views on how to get the country out of recession. The present administration is doing everything with its power to revive the economy from recession. In this regards, policies and strategies are directed towards achieving economic growth with the shortest possible time.


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