AGRICULTURAL MARKETING AND ECONOMIC GROWTH IN NIGERIA
Anucha,
Victor Chima
Department
of Marketing, Faculty of Business Studies,
Ignatius
Ajuru University of Education, Port Harcourt, Nigeria
Email: anucha.victor@yahoo.com
ABSTRACT
This paper examined the relationship between agricultural
marketing and economic growth in Nigeria. Data were collected from 225
marketing professionals, agriculturalists and economists in some tertiary
institutions in Nigeria. The simple and stratified random sampling technique
was used to select the respondents for the study. The main instrument used for
data collection was a structured questionnaire which was designed on a 4 point
rating scale. The data collected were analyzed statistically using the Spearman
Rank Order Correlation. The correlation of the study was done using a computer
software program known as SPSS window 19.0 version. The findings
revealed that there is positive and significant relationship between crop
marketing and exchange rate in Nigeria.
A positive and significant relationship
was also found between livestock marketing and reduction in the prices of
livestock products (inflation) in Nigeria. The study also found a positive and
significant relationship between fish marketing and employment generation in
Nigeria. It was equally confirmed that there is a significant positive
relationship between forestry marketing and increase in the Gross Domestic
Product (GDP) of Nigeria. Based on the findings, it was concluded that agricultural
marketing would significantly enhance economic growth in Nigeria. The study
therefore recommended that Nigerian government should invest massively on the
agricultural sector as it would enhance economic growth..
Keywords: Agricultural marketing, economic growth, crop, livestock,
fishery, forestry, exchange rate, inflation, employment generation, gross
domestic product.
INTRODUCTION
The
issue of how to achieve economic growth in Nigeria has received much attention
in recent times in view of the present economic recession facing the country. Issues
that border on Naira-Dollar exchange rate, decline in the real Gross Domestic
Product (GDP), unemployment, poverty, hunger, unfavourable balance of trade and
payment, inflation, as well as the retrenchment of workers across various
industries had been in the public domain. Strategies on how to revive the economy
from recession have been the major subject of discussion in the media. Stakeholders
such as economic experts and marketing professionals have publicly air their
views on how to get the country out of recession. The present administration is
doing everything with its power to revive the economy from recession. In this
regards, policies and strategies are directed towards achieving economic growth
with the shortest possible time.
Comments
Post a Comment